New Forest Auto Locks: from word-of-mouth to #1 on Google

The challenge

Paul ran his auto locksmith business entirely on Facebook and word of mouth, and he was openly sceptical that Google could bring him real work. Fair enough: he'd never seen it happen. The job wasn't just building a website, it was building one good enough to change his mind.

What we did

We built the site from scratch: visually sharp, structured around the emergency searches people actually make when they're locked out of a car, with sales psychology in the layout and high-ranking local SEO baked in from the start rather than added later.

What happened

The site now ranks #1 in his area and delivers 5 to 10 leads every week, completely organically, from Google emergency search terms across all the areas he covers. That's 25 to 30 enquiries a month from a channel he didn't believe in, reaching a whole demographic of customers his Facebook page never touched.