The Tez Earth Blog
Web design & SEO that wins trades more work.
Straight-talking guides on websites, local SEO and getting your phone to ring, written for busy UK tradespeople and local businesses. No jargon, no fluff.
How much does a website cost for a tradesperson in the UK?
The honest 2026 numbers: DIY vs freelancer vs agency, what's worth paying for, and the simple maths that makes a site pay for itself.
Read the guide → Local SEOLocal SEO for tradespeople: how to rank on Google Maps
Get into the map pack with your Google Business Profile, reviews and the on-site signals that move the needle.
Read → Lead GenerationHow to get more leads from your trade website
Traffic but no enquiries? The fixes that turn visitors into booked jobs, no ad spend needed.
Read → StrategyWebsite vs Facebook page: what trades actually need
Why a Facebook page alone leaves work on the table, and what to do instead.
Read → Web DesignWeb design for plumbers in the UK
What a plumber's website needs to capture emergency and planned work alike.
Read → Web DesignWeb design for electricians in the UK
From EICRs to EV chargers, the pages and trust signals that win electrical work.
Read → StrategyFreelancer, agency or DIY: who should build your site?
The real trade-offs on cost, ownership, SEO and risk, and who each option suits.
Read → Paid AdsGoogle Ads for tradespeople: is it worth it?
Search ads and Local Services Ads explained: real costs, when they pay, and when they're a money pit.
Read → Local SEOGoogle Business Profile: the complete setup guide
Set up and optimise the single biggest local ranking lever for trades, step by step.
Read → Local SEOHow to get more Google reviews
The simple, policy-safe system to ask, get the link, and stack up reviews that win work.
Read → Web DesignWeb design for roofers in the UK
The pages, photos and trust signals that turn a roofer's site into booked jobs.
Read → TroubleshootingWhy isn't my website showing on Google?
A plain-English checklist to find out why you can't see your site, and how to fix each cause.
Read →Ready to get your phone ringing?
One client per trade, per area. Tell us yours and we'll show you what your site could do.
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